Paul Moran is known mostly for his work as a chef, having worked at some of the world’s most celebrated restaurants, and being named Top Chef Canada in 2019. We had gotten to know Paul (and his insanely delicious food) during his time as Executive Chef at Tofino Resort + Marina. When he was ready to launch his line of hand foraged foods, “Wild Origins” he approached us with creating content for the website and social channels.
Being in the height of covid restrictions meant travel and shooting new assets weren’t realistic options. So we were tasked on doing a deep dive into the Filter Studios archive to see what we could come up with. We had some existing footage from shoots with Paul while he was at TRM and a plethora (such a good word) of more “stock” type footage that would fit in with the Wild Origins branding and ethos.
We worked closely with Identify, the company Paul had hired for branding, website, and packaging design, to ensure that the films would work well with the overall brand, but also on the website and in social media.
“I have worked on several projects with Filter Studios over the last four years. Not only has each project been an engaged and fun experience. The videos that they have produced truly capture the spirit of our businesses and brands. They have understood our passion for food and adventure better than I could have imagined. They have brought an unparalleled visual aspect to our brand that has increased sales and customer reach.“
Paul Moran, Top Chef Canada Winner / Wild Origins Founder